Top 20 Instagram’s highest-paid celebrities 2025
Top 20 Instagram’s highest-paid celebrities 2025https://tvbharat24.com/webstories/
In the 2025 list of Instagram’s highest-paid celebrities, football legends Cristiano Ronaldo and Lionel Messi secure the top spots, continuing their dominance both on and off the field. Hot on their heels are global entertainment icons Selena Gomez, Kylie Jenner, and Dwayne “The Rock” Johnson, who command massive followings and lucrative endorsement deals. These stars use their massive platforms not just for personal expression but also to generate millions through sponsored posts, shaping trends and influencing global audiences daily.
Mumbai: Instagram is no longer just a platform for photo sharing—it has morphed into a global hub for brand endorsements, influencer marketing, and personal branding. Today, celebrities use Instagram not only to stay connected with their fanbase but also to earn jaw-dropping sums through paid partnerships and sponsored posts. Brands across industries—from fashion and fitness to technology and food—are willing to pay crores for a single post that reaches millions of followers.
In a recent list released by Influencer Marketing Hub, the top 20 highest-paid celebrities on Instagram in 2025 have been revealed. Among them, Indian cricket superstar Virat Kohli has made a powerful mark by securing the 14th spot globally—the only Indian to feature in the elite list.
Here Are 6 Key Takeaways from the 2025 Instagram Rich List:
1. Virat Kohli—India’s Only Star in the Global Top 20
Virat Kohli, with a staggering 274 million followers, is not just India’s cricketing pride but also its top Instagram influencer. He charges around Rs 12 crore per sponsored post, making him the 14th highest-paid Instagram celebrity in the world. From MRF Tyres, Puma, and Myntra to Tissot, Audi India, and Nestlé, Kohli’s name boosts brand credibility and customer engagement instantly. His consistent online presence, curated content, and massive fan following across the globe make him a goldmine for endorsements.
2. Footballers Rule the Platform—Cristiano Ronaldo Leads the Pack
He continues to dominate social media just like he rules the football field. His global appeal and charisma make him a marketing dream. Fellow football legend Lionel Messi follows closely at Football fandom translates massively into social media currency.
3. Hollywood Royalty and Pop Icons Dominate the List
Names like Selena Gomez (419 million followers) and Kylie Jenner (393 million) aren’t just global celebrities; they are social media moguls. Each of them commands over Rs 20 crore per sponsored post. Other familiar faces include Dwayne “The Rock” Johnson, Ariana Grande, Kim Kardashian, and Beyoncé, all earning between Rs 16–20 crore per post. These stars have built empires around their social media presence and influence.
4. The Kardashian-Jenner Clan’s Empire Is Still Growing
The Kardashian-Jenner sisters—Kim, Khloe, Kendall, and Kourtney—continue to dominate Instagram in 2025, with each one earning between Rs 11–18 crore per post. Their massive appeal in beauty, lifestyle, and fashion keeps them at the center of brand campaigns. Whether it’s a perfume launch or a wellness product, their endorsements often sell out within minutes.
Singers like Taylor Swift, Nicki Minaj, Miley Cyrus, Katy Perry, and Jennifer Lopez also make it to the top 20. These stars not only entertain through music but also drive massive brand traffic with every post they share.
5. Bollywood Still Catching Up—Kohli Stands Alone
Despite the massive popularity of Bollywood stars like Shah Rukh Khan, Deepika Padukone, and Alia Bhatt in India, none of them have cracked the global top 20 list yet. Virat Kohli’s presence highlights a gap that Indian film celebrities are yet to bridge on the global digital stage. However, with the rapid rise of social media usage in India, it’s only a matter of time before Bollywood influencers climb higher in global rankings.
List of Top 20 Highest Paid Celebrities on Instagram (2025)
As social media continues to evolve, the power of Instagram remains undisputed in shaping celebrity culture, branding, and business. While India still has some distance to cover in terms of global influencer dominance, Virat Kohli has already paved the way, showing how athletic excellence combined with strategic online engagement can lead to global digital success.
